EXPLORE
SELECTED WORK
A brand is one of the biggest investments a business can make. That’s why every project I take on begins with understanding, not aesthetics.
I take time to learn your business, your audience and what makes your brand different. Only then do I move into strategy, sketching, creative exploration and design.
The result isn’t just a logo. It’s a brand built with clarity, purpose and the confidence to grow with your business.
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APP
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Brand identity · Packaging
A richly detailed tea identity, brought to life through packaging and a cohesive visual language.
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Brand identity
A fresh café identity with a warm, playful character, from menus to everyday brand touchpoints.
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Packaging · Visual identity
A distinctive matcha world, expressed through packaging, takeaway carriers and signage.
View project ↗Brand identity · Packaging
An oyster bar identity across signage, packaging and the details of the dining experience.

Digital experience · E-commerce
A considered digital world for a fragrance brand, connecting sensory storytelling with the shopping experience.
View project ↗Digital product · App
An exploration of a fashion app, its interface and the visual language of a digital product.
Art direction
A fragrance story told through intimate imagery, considered composition and light.
Art direction · Packaging
A floral brand world expressed through bouquets, packaging and an atmospheric visual direction.
Have something in mind? I’d love to hear about it.
paulina@kwasny.xyz ↗