about me
I’m Paulina Kwaśny, a Brand & Digital Designer creating identities, packaging and digital experiences for brands that want to be remembered, not just noticed.
For over a decade I’ve been helping businesses communicate with clarity through thoughtful design, strategic thinking and attention to every detail.
I believe the strongest brands aren’t built on trends. They’re built on intention.
design approach
Every project starts with understanding the business, its audience and its goals.
Strategy shapes the direction. Design brings it to life.
I don’t design for trends.
I design for longevity.
experience
Throughout my career I’ve worked across branding, marketing, digital products and visual communication, from independent freelance collaborations to in-house creative teams.
education
My journey began with Industrial Design, specialising in Industrial Forms, where my diploma project focused on furniture design.
Later, studying at KEA – Copenhagen School of Design and Technology introduced me to Scandinavian design principles, where aesthetics, business and functionality are treated as one.
KEA – Copenhagen School of Design and Technology
Design, Technology & Business
West Pomeranian University of Technology
Bachelor’s Degree in Design
Specialisation in Industrial Forms
tools
outside studio
Design doesn’t stop when I close my laptop.
Some of my biggest inspirations come from travelling, architecture, interiors, fashion and discovering places where every detail has been carefully considered.
Beyond aesthetics, I’m especially interested in functional design, understanding how people interact with products, spaces and brands, and why certain experiences feel intuitive while others don’t.
That curiosity naturally led me to psychology and consumer behaviour. I enjoy exploring what influences our decisions, what captures our attention and what makes us trust, remember and connect with a brand.
Lately, I’ve also become fascinated by sensory branding, particularly aroma marketing and the powerful relationship between scent, memory and emotion.
Because the strongest brands aren’t just seen.
They’re experienced.
Whether you’re launching something new, refreshing an existing brand or looking for a designer to join your team, my inbox is always open.
Get in touch →