KWASNY.

Whisked Matcha

2025 Project

OVERVIEW

Whisked is a branding concept for a contemporary matcha bar designed to bring a fresh perspective to an increasingly saturated market. The visual identity combines playful typography, bold colour choices and expressive illustrations to create a brand that feels energetic, approachable and instantly recognisable. Every element was designed to turn an everyday coffee run into a memorable experience while building a cohesive identity across packaging, signage and in-store applications.

CLIENT

WHISKED

INDUSTRY

HoReCa

DELIVERABLES

  • Visual Identity
  • Logo Design
  • Packaging Design
  • Art Direction
  • Signage Design
  • Brand Applications

CHALLENGES

The matcha market has become increasingly saturated, with many brands relying on the same minimalist aesthetic and muted colour palettes. The challenge was to create a distinctive visual identity that would immediately capture attention while remaining cohesive, memorable and scalable across every customer touchpoint.

Electric Lime
#D4DF3C
A bold yellow-green that instantly captures attention and injects a playful personality into the identity.

Matcha Leaf
#1F4822

A deep botanical green inspired by freshly harvested matcha leaves, symbolising authenticity, balance and the brand’s natural roots.

Bubblegum Pink
#F29FC2

A soft bubblegum pink that adds warmth, optimism and a playful touch, balancing the bold greens throughout the identity.

NOW I'D LOVE TO HEAR YOUR STORY.

Whether you’re launching something new, refreshing an existing brand or looking for a designer to join your team, my inbox is always open.

Get in touch →

paulina@kwasny.xyz