Branding Project
CLIENT
CAFÉ CITRON
INDUSTRY
HoReCa
DELIVERABLES
CHALLENGES
The objective was to create a café brand that feels authentic and refined without falling into predictable Italian stereotypes. Instead of relying on rustic aesthetics, the goal was to design a fresh, contemporary identity that celebrates colour, sunlight and the joy of everyday rituals.
STRATEGY
The concept was built around one central idea: bringing a slice of the Italian coast into the city.
Every element of the identity reflects this vision—from the citrus-inspired palette and playful illustrations to the clean typography and carefully balanced layouts. The result is a brand that feels optimistic, memorable and full of character.
VISUAL IDENTITY
Bright yellows, deep greens and soft neutrals create a palette inspired by lemon groves, ceramic tiles and warm Mediterranean afternoons.
Combined with elegant typography and minimal compositions, the identity strikes a balance between playful energy and timeless sophistication.
Packaging Design
The packaging extends the café experience beyond the physical space. Designed as collectible objects rather than disposable containers, each piece reinforces the brand’s personality while maintaining a cohesive and flexible visual system.
OUTCOME
Café Citron demonstrates how thoughtful branding can transform a simple café concept into a destination people remember—not only for the coffee, but for the atmosphere it creates. The identity invites customers to slow down, enjoy the moment and experience a touch of the Italian coast wherever they are.
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