Branding Project
CLIENT
SPILL THE TEA
INDUSTRY
Food & Beverage
DELIVERABLES
CHALLENGES
Design a premium tea brand that feels sophisticated without becoming traditional or predictable. The challenge was to create a visual identity capable of balancing classic luxury with a modern, playful personality while building a flexible packaging system that distinguishes multiple tea blends without losing brand consistency.
COLOR PALETTE
Midnight Black#2E2A2A
A deep charcoal black used as the foundation of the collection, bringing elegance, contrast and timeless sophistication.
Burgundy Red#7A3B45
A rich wine-inspired tone representing bold conversations, warmth and the vibrant character of hibiscus tea.
Sage Green#9AA18C
A muted botanical green inspired by jasmine leaves, adding freshness and balance to the collection.
Lavender Mist#B8ADC8
A soft lavender hue introducing calmness, delicacy and a sense of evening rituals.
Golden Ochre#C69A52
A warm golden shade reflecting the richness of English Breakfast tea and the premium details throughout the identity.
TYPOGRAPHY
Cormorant Garamond
Display Serif
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Manrope
Supporting Sans
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COLLECTION
Just Between Us
English Breakfast Tea
Rich, smooth and comforting. A timeless blend made for slow mornings and long conversations.
You Didn’t Hear It From Me
Jasmine Green Tea
A delicate floral green tea with a fresh finish. Light, elegant and quietly unforgettable.
Off The Record
Earl Grey Tea
Classic Earl Grey with vibrant bergamot notes. Sophisticated, bold and effortlessly refined.
Between You and Me
Hibiscus Tea
A naturally caffeine-free infusion with bright floral notes and a vibrant ruby color.
bold and effortlessly refined.
Promise Me You Won’t Tell
Lavender Tea
A soothing herbal blend with delicate lavender blossoms. Soft, calming and created for quiet evenings and whispered conversations.
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